Market criteria

We invest in Internet related services and E-commerce since these are significant marked segments we know well and consider ourselves experts in. Annual market growth for these segments are 10% world wide and even higher in the middle east.

We are especially attracted to start-ups with markedleader potential in niche market. These ventures stands out from others.

There are many potential niche markets within our segment.

Great examples of concepts that have done well it the Gulf Region are: Dubizzle, Early Bird, GoNabit, Groupon and Souq.com. Especially the E-commerce segment have lots of geographic and product niches still to be conquered.

We see a lag of 5-8 years for E-commerce in the Gulf Region compared to Europe and the US. We predict the gap will close over the next 10 years, giving players in the marked outstanding opportunities to position themselves.